The Loudest Crunch in the End of the World
Coconut Crunch
Services
GenAI previsualization & shot planning
Concept development & script adaptation
AI-led environment & character creation
Sound design & crunch-led audio treatment
Concept development & script adaptation
AI-led environment & character creation
Sound design & crunch-led audio treatment
A high-concept horror-comedy product film set in a post-apocalyptic world, where a group of teenagers take shelter inside an abandoned department store while zombies roam outside. In the middle of the chaos, they discover a pack of Coconut Crunch cookies. The moment they take a bite, the crunch is so loud and irresistible that it echoes through the store, instantly attracting the zombies. The film turns the product’s signature crunch into the central storytelling device, creating a fun, memorable, and mass-market brand moment built around taste, humour, and suspense.