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Colour as a Statement

CHMO

Synopsis

A high-concept, aspirational AV for CHMO that celebrates choice and self-expression. The film features models in striking, surrealist set pieces, each hair colour presented as a bold identity choice. A poetic monologue ties the visuals together, reinforcing the idea that colour is agency and style is storytelling.

Category

Commercial

BEHIND THE SCENES

CHMO, short for Chameleon, began as an exploration into creating an original brand world entirely through Generative AI. From the logo and packaging to characters, styling and film, each element was developed as part of one cohesive visual identity. Fashion-led environments, expressive youth characters, fast-paced editing and bold visual styling helped position the brand inside contemporary youth and fashion culture.

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